I am back in Riga after an incredibly inspiring week at the International Summer School of Photography in Kuldīga, where I attended Follow Your Conviction. Working with Media workshop with two amazing teachers – photographer Yuri Kozyrev and picture editor of the Russian Reporter magazine Andrei Polikanov.
The workshop theme provoked a heated discussion about the different publication styles and inspired me to make a lighthearted joke about photographers that don’t follow their convictions…
Dreaming to land an editorial assignment, many photographers are willing to compromise their artistic vision, tailoring portfolio to the style of a particular publication. As a critical comment on the issue, I imagined what the covers of the top world magazines might look like if they ever run a story on Kuldīga.
The cultural minister of Kuldīga Dace Reinkopa graced the cover of TIME magazine.
Ventas Rumba – the widest waterfall in Europe – appeared on the cover of National Geographic.
Specialising in investigative journalism, German magazine Der Spiegel features the giant hogweed – one of the most dangerous plants in Latvia – on its typically colourful graphic cover.
Stern presents a sexy cover visualising summer in Kuldīga. The original image featured the girls in full height, however, my art director Polikanov insisted on doing ‘Stern crop’, which is a very traumatic experience for any imagemaker.
Finally, Paris Match, which was described to me as a magazine that ‘doesn’t care about photography’ and runs the cheesiest images as double spreads, features a local celebrity – owner of the most beautiful garden of the year – on its cover.
This playful project was a big challenge, but a real pleasure to work on!
Just what would other magazines feature on their cover from Kuldīga?…